# https://www.commontary.com llms-full.txt ## More Voices for Video URL: https://www.commontary.com/ alt-cast everything. Watch it with the voices you actually want. Your team's broadcasters. A comedian tearing the movie apart. The podcaster you already trust more than the network. COMMONTARY syncs any commentary to whatever you're watching — live, on your phone, on any service. [See how it works →](https://www.commontary.com/what_is_commontary/) [For media & platforms →](https://www.commontary.com/partners/) I want to listen Pick a voice for the game, the show, or the movie. It syncs itself to whatever you're already watching. [What is COMMONTARY? →](https://www.commontary.com/what_is_commontary/) I want to call it Bring your audience to any broadcast. A phone and a take is the whole setup — no rights deal required. [For creators →](https://www.commontary.com/creators/) I run a platform Unlimited alternate feeds on content you already own, without changing how any of it is delivered. [For media & platforms →](https://www.commontary.com/partners/) I'm an investor Double-patented sync technology, a consumer app and a licensing business, in a category that just went mainstream. [The opportunity →](https://www.commontary.com/investors/) This already works. It's just been expensive. The ManningCast. ESPN's Megacast. Amazon's Scout's Feed. SpongeBob calling the playoffs. Every one of them proved the same thing: the same video with different voices reaches an audience the original never could. But each took a production truck and its own distribution path. That's why there are dozens of alt-casts instead of thousands. COMMONTARY's patented technology takes the truck out of it. Any broadcaster, league or creator can run an unlimited number of feeds, each one synced to every individual viewer — no access to the original stream required. [Where it gets used →](https://www.commontary.com/uses_for_commontary/) Be there for the first one. The COMMONTARY app is in beta now. Leave your email and we'll tell you the day it opens up. --- ## What is COMMONTARY? URL: https://www.commontary.com/what_is_commontary/ For Fans What is COMMONTARY? It’s a new way of listening to the video we watch. You keep the picture you already have. COMMONTARY gives you a different voice over the top of it — and keeps that voice in sync with your screen, automatically, however far behind live you happen to be. You have probably already wanted this. The ManningCast during Monday Night Football. Watch-along podcasts for shows you love. RiffTrax over a bad film. Every one of those exists because the default commentary isn’t for everyone, and none of them work unless somebody solves the syncing problem first. What that looks like in practice The big game, called by broadcasters who actually support your team A comedian working through a reality show while it airs The podcaster whose take you trust more than the network’s The match in your own language, on a broadcast that doesn’t offer it A friend calling it for a few dozen people, which is somehow the best one It works with what you already watch There is nothing to switch to. COMMONTARY listens to the audio of whatever you have on — a streaming app, cable, or a television on the other side of the room — works out exactly where you are, and starts the commentary at that moment. Pause it, rewind it, fall behind: it re-syncs on its own, without you touching anything. [How the syncing works →](https://www.commontary.com/how_it_works/) Anyone can make one The COMMONTARY app democratizes the additional audio entertainment space. Listening is one half of it; the other is that recording a feed takes a phone and something to say, which is how you get thousands of voices instead of a handful of network-produced ones. [If you want to call one →](https://www.commontary.com/creators/) It’s not a “second-screen experience”, exactly — it gives you a second audio source for any given video. Be there for the first one. The COMMONTARY app is in beta now. Leave your email and we'll tell you the day it opens up. --- ## How It Works URL: https://www.commontary.com/how_it_works/ How it works COMMONTARY’s double-patented technology lets viewers create or listen to an alternate audio source, delivered in real time and synced to their own video feed. The problem being solved Two people watching the same live event are almost never at the same moment of it. Cable, satellite and each streaming service introduce their own delay, and viewers pause, rewind and drift. A commentary track that is right for one viewer is seconds — sometimes half a minute — wrong for the next. The obvious fix is to have the broadcaster hand out a timecode. That requires their cooperation, their engineering time, and a separate integration with every service carrying the event. It is why alternate audio has historically only existed where a network built it deliberately. What COMMONTARY does instead It listens. Fingerprint the broadcast. The audio of the source broadcast is analyzed into a stream of compact, distinctive signatures — a fingerprint of the sound at each moment. Fingerprint what the viewer is hearing. The app samples the audio reaching the viewer, from their own device or from a television across the room, and fingerprints that the same way. Match the two. Comparing the fingerprints establishes exactly where in the broadcast that particular viewer is, to within a fraction of a second. Deliver the alternate audio at that offset. The commentary stream is played from the matching position, so it lands on the viewer’s moment rather than on the broadcaster’s. Keep listening. Matching continues throughout, so a pause, a rewind or a change in stream delay re-syncs on its own without the viewer doing anything. Because sync is derived from the sound itself, nothing has to be requested from the broadcaster: no timecode, no stream access, no integration into their delivery chain. It works on whatever service the viewer happens to be using, and it works on a television that has no idea COMMONTARY exists. The same mechanism scales sideways. One broadcast can carry one alternate feed or thousands, because each listener is synced independently against the same fingerprints. Broadcaster use case A broadcaster, league or platform originates the alternate feeds. Talent calls the event from anywhere, the audio is fingerprint-synced against the broadcast, and viewers select a feed from inside an app — the platform’s own, or a white-labeled one. This is the path that adds audience segments and sponsorship inventory to content the partner already owns. User-generated content use case The same technology, opened up. A creator records commentary straight from the COMMONTARY app while watching the event themselves. Their feed is fingerprint-synced exactly as a broadcaster’s would be, and their audience finds it in the app and listens along on whatever service they are watching. No production infrastructure, and no rights negotiation, because nothing from the original broadcast is retransmitted. The patents The synchronization method is covered by two granted U.S. patents, both assigned to MyTeamCalls LLC. [Patents & IP →](https://www.commontary.com/investors/patents/) --- ## When to Use COMMONTARY URL: https://www.commontary.com/uses_for_commontary/ When to Use COMMONTARY On or for anything that could use an extra voice! Creators can record their own synced audio content for videos Chef podcaster critiques cooking show Comedian dissects an over-the-top reality show, or offers humorous commentary on an awards show Broadcasters/streamers can add viewing segments to programming that might not otherwise be interested in the content Entertainment reporter gossips about players while watching a basketball game Broadcasters can access audiences even when they're watching content from a competitor Political correspondent shares insights during a politician interview or debate airing on a rival network Create Alt-casts with Ease Alt-casts have become increasingly popular over the past several years, especially in sports broadcasting. The NFL in particular has been at the forefront of this new trend, with the most famous example being The ManningCast. Alternate NFL broadcasts featuring established IP like SpongeBob and The Simpsons have drawn significant viewership and created social media buzz, garnering the league attention and interest from market segments that don't traditionally watch football in large numbers. COMMONTARY's technology allows any broadcaster, team, or league to create an unlimited number of Alt-casts, all perfectly synced to each viewer's video feed. And the COMMONTARY app allows anyone to generate their own Alt-cast, bringing in new audiences for existing content as creators and influencers get in the game and bring their followers along. Be there for the first one. The COMMONTARY app is in beta now. Leave your email and we'll tell you the day it opens up. --- ## For Creators URL: https://www.commontary.com/creators/ For Creators Every Video. Your Voice. You already have the audience and the take. What you have never had is a way to put your voice on top of the actual broadcast — in sync, on their screen, without a rights deal. What you can do with it Anything that would be better with you talking over it: Call a match for the people who follow your team, the way you actually talk about it Run a watch-along for a show, a premiere, or an awards ceremony Break down a film with the commentary track it never got Cover the debate, the keynote, the interview — live, while it happens Do it as a bit. Comedians have been waiting for this one. Why it is different from just going live Streaming yourself reacting to something means your audience is watching you watch it. They are a beat behind, or they are switching between two screens, or they are just watching your face. COMMONTARY syncs your audio to their video. Everyone hears you at the right moment on their own feed, whatever service they are on, however far behind live they happen to be. They pause, they rewind, they catch up — and you are still in sync. You keep what you make Your commentary is yours. It is original speech, not a retransmission of anybody’s broadcast, and it does not require you to hold rights to the thing you are talking over. You do not need permission to have an opinion about a football game. What you need A phone and something to say. Record straight from the app — there is no studio, no encoder, and nothing to configure. The beta is small on purpose We are bringing creators on gradually so the first feeds on the platform are good ones. Tell us what you would call and we will get you in. Start your feed. Tell us what you'd cover and we'll get you into the creator beta. --- ## Media & Platforms Overview URL: https://www.commontary.com/partners/ Media & Platforms The audio layer for content you already own. COMMONTARY adds an unlimited number of synchronized alternate audio streams to your existing video — without changing how that video is produced, encoded or delivered. More time on your content A viewer who picks a voice has chosen to stay. Alternate feeds give people a reason to watch the whole thing rather than the highlights. Audiences you do not currently reach The same game, called by someone a different demographic already follows, is effectively a different program at no additional production cost. Inventory that does not exist yet Every alternate stream carries its own ad breaks and its own sponsorship, sold separately from the main broadcast. Localization without a re-cut Additional languages are additional audio streams. No second encode, no separate distribution path. Accessibility on the same rails Descriptive audio is the same technical problem as alternate commentary, and the same mechanism solves it. Nothing changes upstream Sync works by listening to the broadcast audio, so your encoding and delivery pipeline stays exactly as it is. How integration actually works The COMMONTARY algorithm identifies where a viewer is in a broadcast using audio fingerprinting, then delivers the alternate stream aligned to that moment. Because sync comes from the audio rather than from a timecode you have to expose, there is no requirement to open up your stream, share keys, or alter your delivery chain. It can be embedded in your own app, run alongside it, or white-labeled entirely. [The technical walkthrough →](https://www.commontary.com/how_it_works/) The rights question Alternate audio does not retransmit your broadcast. Nothing from your audio is rebroadcast, so a commentary stream is original speech — nearer to a live thread of posts about your content than to a competing carriage of it. More usefully: COMMONTARY is built to work with rights holders. If alternate audio is going to exist around your content either way, the version worth having is the one where you control the talent, carry the inventory and keep the audience. Start with your case [For broadcasters and publishers](https://www.commontary.com/partners/broadcasters/) — reach viewers watching someone else’s feed [For streaming platforms](https://www.commontary.com/partners/platforms/) — engagement and retention without a pipeline change [For sports leagues](https://www.commontary.com/partners/leagues/) — team-specific, multilingual and next-generation feeds [For creators](https://www.commontary.com/creators/) — bring your audience to any broadcast Talk to partnerships. Tell us what you're working with and we'll come back to you personally — not with a drip campaign. --- ## For Broadcasters & Publishers URL: https://www.commontary.com/partners/broadcasters/ For Broadcasters & Publishers Your talent, on every screen — including the ones tuned to someone else. Your most valuable asset is the people your audience trusts. COMMONTARY lets them reach that audience during any broadcast, not only the ones you hold the rights to. Reach viewers watching a competitor This is the argument that tends to land first. When a rival network has the game, the debate or the awards show, your relationship with the audience goes dark for three hours. It does not have to. Your commentator, your analyst, your correspondent can call the same event, synced to whatever feed the viewer is actually watching — and the viewer stays inside your app while they do it. Get more out of content you already paid for Rights are the expensive part, and one commentary track extracts a single audience from them. Additional feeds let the same broadcast serve viewers who would never have chosen the default: A tactical, stats-heavy call for the hardcore audience A lighter, personality-led call for casual viewers and younger demographics An entertainment or celebrity feed that reaches people who do not watch the sport at all Team-specific calls for each side’s supporters Each one is an audience segment and an inventory line that does not exist today, at a marginal production cost close to a microphone and a person. Sponsorship that stands on its own Alternate streams carry their own breaks, which means presenting sponsors, segment sponsors and reads that belong to that feed rather than being inherited from the main broadcast. Smaller, better-defined audiences are frequently easier to sell, not harder. What it costs you operationally Close to nothing. Sync is derived from the broadcast audio itself, so there is no timecode to expose, no change to your encoding or delivery chain, and no engineering dependency between your pipeline and ours. The technology can be embedded in your existing app or white-labeled. [How the sync works →](https://www.commontary.com/how_it_works/) Talk to partnerships. Tell us what you're working with and we'll come back to you personally — not with a drip campaign. --- ## For Streaming Platforms URL: https://www.commontary.com/partners/platforms/ For Streaming Platforms A differentiator that does not touch your pipeline. Alt-casts, multiview and watch parties are on everyone’s roadmap. COMMONTARY is the one that does not require you to re-engineer delivery to ship it. Engagement, then retention Choosing a voice is an act of commitment. A viewer who has picked a feed watches longer, leaves less, and has a reason to come back for the next event that is specific to your platform rather than to the content. It also gives you something to program against between marquee events: the same library, with different voices, is more than one reason to open the app. Integration is genuinely shallow This is the part worth dwelling on, because it is where comparable features usually die. Sync is derived by fingerprinting broadcast audio, not by consuming a timecode you have to expose No change to encoding, packaging, DRM or CDN behavior No hard coupling between your delivery chain and ours — if our service is down, your video is unaffected Works whether the viewer is watching in your app or on a television across the room Available embedded in your app, alongside it, or fully white-labeled Open the door to creators without opening your rights Creator ecosystems are the growth story every platform wants and the rights nightmare every platform fears. Alternate audio threads that needle: creators contribute original speech over content you continue to control, with no retransmission of your stream and no re-licensing. You decide who gets a feed, how discovery works, and how revenue is shared. New inventory, new tiers Sponsorship and ad breaks native to each alternate stream Premium or subscriber-only feeds as a tier differentiator Additional languages without a second encode or a separate distribution path Descriptive audio for accessibility on the same mechanism [How the sync works →](https://www.commontary.com/how_it_works/) Talk to partnerships. Tell us what you're working with and we'll come back to you personally — not with a drip campaign. --- ## For Sports Leagues URL: https://www.commontary.com/partners/leagues/ For Sports Leagues One game. Every audience it could have had. Your broadcast partner sells one call to a general audience. Your fans are not a general audience — they support a team, speak a language, and range from lifelong to brand new. The format is already proven The NFL has run this experiment publicly for years. The ManningCast turned a second feed into appointment viewing; the SpongeBob and Simpsons broadcasts reached households that do not otherwise watch football. More recently, NWSL alt-casts on Victory+ have been reported to grow viewership rather than divide it. What has limited the format is not demand. It is that each of those feeds needed its own production and its own distribution path, so leagues get a handful per season instead of one per fanbase. ManningCast viewership across its first three seasons. What unlimited feeds actually buys you A call for each side. Home and away supporters hearing their own broadcasters, off the same video, for every match rather than for a marquee few. Every language your fans speak. International growth is usually gated on localization cost. An audio stream is the cheapest localization available and needs no re-cut. A way in for new fans. A feed that explains the game as it goes is a different product from one that assumes twenty years of context — and it is the same broadcast. Access to creator audiences. The people your younger fans already follow can call your games without you handing over rights or building them a studio. Accessibility as standard. Descriptive audio runs on the same mechanism. It works alongside your rights deals, not around them Alternate audio does not retransmit the broadcast. Nothing from the original audio is carried, so a commentary feed is original speech layered on top — which means it can exist without disturbing the exclusivity your broadcast partners paid for. And because sync is derived from the broadcast audio itself, it works regardless of which partner is carrying the match in which territory. You are not building a separate integration per rights deal. Commercially Every feed carries its own sponsorship and its own breaks. A team-specific call is a team-specific sponsorship; a language feed is a market-specific one. These are inventory lines that do not currently exist, attached to audiences that are easier to define than the general broadcast. [How the sync works →](https://www.commontary.com/how_it_works/) Talk to partnerships. Tell us what you're working with and we'll come back to you personally — not with a drip campaign. --- ## Investors Overview URL: https://www.commontary.com/investors/ Investors Every stream ships one audio track. That is the whole opportunity. Video has become infinitely personalized. Audio has not. COMMONTARY is patented technology that lets an unlimited number of alternate audio streams ride along with any broadcast — perfectly synced to each individual viewer’s feed, without touching the original stream. The insight Alt-casting already works. The ManningCast, ESPN’s Megacast, Amazon’s Scout’s Feed, the SpongeBob and Simpsons NFL broadcasts — every one of them proved that the same video with different voices reaches an audience the original never could. But each of those took a production truck, a rights negotiation and a dedicated distribution path. They exist because a network decided one was worth building. That is why there are dozens of alt-casts rather than thousands. COMMONTARY removes the production and distribution cost from the equation. If adding a voice to a broadcast costs roughly nothing, the number of them stops being a programming decision and starts being a market. The technology The COMMONTARY algorithm listens to whatever video a viewer is already watching, identifies its position using audio fingerprinting, and delivers the alternate audio stream aligned to that exact moment. Three properties matter commercially: No access to the source stream is required. There is no integration burden on the broadcaster and no dependency on their pipeline. It is indifferent to how the viewer is watching. Cable, streaming app, or a TV across the room — the sync works off the audio itself. It scales to any number of parallel streams. One broadcast can carry one alternate feed or ten thousand at effectively the same marginal cost. It is protected by two granted U.S. patents. [Patents & IP →](https://www.commontary.com/investors/patents/) Two ways to market COMMONTARY is both a consumer product and a licensable piece of infrastructure, and the two reinforce each other. B2C — the COMMONTARY app. Currently in beta on iOS. Anyone can listen to an alternate feed, or record one of their own. This is where the network effect lives: creators bring audiences, audiences attract creators. B2B — licensing and white-label. The syncing technology drops into an existing app, streaming platform or website without changing how video is delivered. Broadcasters, platforms and leagues get alt-casting as a feature rather than a production line. [See the partner case →](https://www.commontary.com/partners/) How it makes money Commercial and sponsored breaks inside the audio streams themselves — inventory that does not exist today In-app advertising Subscription and on-demand fees for premium feeds Licensing and white-label fees from platforms and rights holders Revenue share on creator monetization Where the rights question lands Alternate audio does not rebroadcast the original. As long as audio from the source video is not retransmitted, commentary is original speech — closer to a live thread of posts about a game than to a competing broadcast of it, and protected as opinion. User-created audio is the creator’s own property. More to the point, the business is not built on working around rights holders. It is built on giving them something they want: more audiences for content they already own. Where we are Two granted U.S. patents, filed 2017 and 2019 iOS app built and in beta Live commentary experience from the MyTeamCalls era: broadcast teams called a full season for the Dallas Cowboys and the San Francisco 49ers, plus select games of the MLB World Series Founding team out of media, partnerships and product — [who we are](https://www.commontary.com/about_us/) Why this moment Second-screen viewing is now the default, creators have become broadcasters, and audiences have fragmented past the point where one commentary track can serve them. The case, with sources, is on its own page. [Why now →](https://www.commontary.com/investors/why_now/) Request the investor deck. The deck goes out personally, not automatically. Tell us a little about you and we'll be in touch. --- ## Why Now URL: https://www.commontary.com/investors/why_now/ Investors Why now The technology has been patented since 2019. What changed is the audience. Four things that were not simultaneously true five years ago are now all true at once. Watching with a second screen is now the default Viewers already have a phone in hand while the TV is on. COMMONTARY does not have to create a new behavior or win a new device — it has to give an existing habit something better to do. ~2 in 3 US viewers expected to watch TV with a second screen in 2026. [MNTN Research, 2026](https://research.mountain.com/insights/two-thirds-of-u-s-viewers-will-watch-tv-with-a-second-screen-in-2026/) Audiences pay attention to talk, not just pictures A decade of podcast growth trained a very large audience to choose their content by who is talking. That is precisely the choice COMMONTARY puts on top of video. >$3B Projected US podcast ad spend in 2026, after roughly 18% growth the prior year. [IAB](https://www.iab.com/insights/us-podcast-advertising-revenue-study-2024/) Alt-casts demonstrably grow audiences This is no longer a thesis that needs defending. Leagues and platforms are running alternate feeds and reporting that they add viewers rather than split them. The constraint is production cost, which is the constraint COMMONTARY removes. Proven NWSL alt-casts on Victory+ delivering measurable viewership growth. [Cord Cutters News, 2026](https://cordcuttersnews.com/victorys-free-streaming-alt-casts-are-delivering-major-viewership-growth-for-the-nwsl/) Creators have become broadcasters Independent creators now cover the same events as networks, in parallel, and hold their own audiences while doing it. They have the audience and the voice; what they lack is a legal, synchronized way to sit on top of the broadcast itself. Parallel Streaming creators built a parallel broadcast operation at the 2026 World Cup. [Digiday, 2026](https://digiday.com/media/how-streaming-creators-built-a-new-broadcast-blueprint-at-the-world-cup/) Fragmentation cuts our way Rights have scattered across a dozen services, and the audience for any single broadcast is smaller and more specific than it used to be. For a network, that is a problem. For a layer that sits on top of any broadcast regardless of who carries it, it is the reason to exist: the more fragmented the video, the more valuable a common audio layer becomes. Alt-casts, multiview and watch parties now appear as roadmap priorities in sports streaming rather than as experiments — [Viaccess-Orca, 2026](https://www.viaccess-orca.com/blog/sports-streaming-priorities-2026). Platforms are actively looking for what COMMONTARY sells. And two more, close behind Multilingual demand. A second audio stream is the cheapest localization a rights holder can buy, and it does not require re-cutting anything. Accessibility. Descriptive audio is the same technical problem as alternate commentary, solved by the same mechanism. What that adds up to The behavior exists, the audience is trained, the format is proven, and the platforms are asking for it. What has been missing is a way to do it at scale without a production truck per feed. That is the gap COMMONTARY was patented into. Request the investor deck. The deck goes out personally, not automatically. Tell us a little about you and we'll be in touch. --- ## Patents & IP URL: https://www.commontary.com/investors/patents/ Investors Patents & IP COMMONTARY’s synchronization technology is covered by two granted U.S. patents, both assigned to MyTeamCalls LLC. U.S. Patent 10,433,026 Systems and methods for customized live-streaming commentary Filed February 2017 · Granted October 2019 · Priority February 2016 [Read the patent →](https://patents.google.com/patent/US10433026B2/en) U.S. Patent 10,827,231 Systems and methods for customized live-streaming commentary Filed August 2019 · Granted November 2020 · Priority February 2016 [Read the patent →](https://patents.google.com/patent/US10827231B2/en) Inventor: Andrew John Novobilski. Assignee: MyTeamCalls LLC. What they cover In the patents’ own terms: substituting or augmenting portions of a broadcast with customized alternative media in near real time, using fingerprints autonomously identified from the broadcast stream to synchronize the alternative stream — without modifying the original broadcast data, and without requiring privileged access to it. The claims contemplate alternate audio, alternate video, additional camera angles, subtitles and sign language, with the alternative content coming from a different source than the original broadcast. The commercially important part is the last clause. Sync is achieved by listening to the broadcast rather than by being handed a timecode, which is why COMMONTARY can work on a stream it has no relationship with, on a viewer’s existing device, over whatever service they happen to be using. On defensibility, honestly Patents are a real asset and a real trust signal, and having two granted since 2019 in a category that only became fashionable afterwards is a genuine head start. But we would rather be straight about what they are and are not. A patent is a right to litigate, not a wall. The durable advantages here are the ordinary ones: First-mover position. The filing predates the alt-cast boom. The technology was built for this market before the market agreed it existed. Network effects. Creators go where the audiences are and audiences go where the voices are. That flywheel, not the IP, is what gets hard to displace — and it is why the consumer app matters even though licensing is the nearer-term revenue. Integration depth. Every platform that embeds the sync layer raises the cost of swapping it out for something else. Our goal has never been to use the patents to keep others out of alternate audio. It is to be the layer everyone else builds on. Request the investor deck. The deck goes out personally, not automatically. Tell us a little about you and we'll be in touch. --- ## Frequently Asked Questions URL: https://www.commontary.com/faq/ FAQs Is COMMONTARY a B2C or B2B product? It's both! The COMMONTARY iOS app is currently in Beta testing, and will be available to the public in 2026. COMMONTARY's patented syncing technology can be white-labeled or embedded in existing apps and other technology used by streamers, broadcasters, professional sports leagues, etc. Will it work with my current digital delivery systems? YES! The COMMONTARY algorithm is very flexible and adaptable for a number of different platforms and can easily be dropped into any third-party app, social media channel, or website. How can COMMONTARY generate revenue? The COMMONTARY technology allows for commercial or sponsored breaks within audio streams Digital in-app advertising Subscription/On-Demand fees for select content Increase user engagement and traffic to apps, websites, or social media channels Broadcasters/streamers can further monetize existing content by adding previously inaccessible, hyper-targeted viewing segments, growing their audiences by utilizing alternate talent What about licensing and rights fees for the original video? As long as audio content from the originating video is not being rebroadcast in an additional audio stream, there are no legal ramifications for using the COMMONTARY technology to deliver content. In fact, any additional audio is itself protected by the 1st Amendment as opinion-based free speech. This content is essentially no different than live Tweets, except that it's delivered over audio that is synced with a user's video feed. User-created original alternate audio is in and of itself considered proprietary and protected. More importantly, COMMONTARY's goal is to work with broadcasters and other rights holders to help them reach new audiences by adding new voices to their content. How does a listener find alternative audio commentary? COMMONTARY has developed an audio search function whereby alternate audio options are delivered automatically based on the content being watched by the user. Talk to partnerships. Tell us what you're working with and we'll come back to you personally — not with a drip campaign. --- ## Press URL: https://www.commontary.com/press/ Press The category is moving. Alternate commentary went from a novelty to a line item on everyone’s roadmap in about four years. Here is some of the reporting that tracked it. Industry coverage [How streaming creators built a new broadcast blueprint at the World Cup](https://digiday.com/media/how-streaming-creators-built-a-new-broadcast-blueprint-at-the-world-cup/) Digiday, 2026 Independent creators covering the same event as the networks, in parallel, holding their own audiences. The demand side of our thesis, reported. [Victory+’s free streaming alt-casts are delivering major viewership growth for the NWSL](https://cordcuttersnews.com/victorys-free-streaming-alt-casts-are-delivering-major-viewership-growth-for-the-nwsl/) Cord Cutters News, 2026 Alternate feeds adding viewers rather than splitting them — measured, on a league that is not the NFL. [Sports streaming in 2026: six priorities shaping growth, monetization and fan engagement](https://www.viaccess-orca.com/blog/sports-streaming-priorities-2026) Viaccess-Orca, 2026 Alt-casts, multiview and watch parties listed as roadmap priorities rather than experiments. Platforms are actively looking for this. [Alt-cast](https://en.wikipedia.org/wiki/Altcast) Background reading A reasonable primer on the format, from the ManningCast and ESPN’s Megacast through to league and platform experiments since. Company announcements [COMMONTARY receives patent for new alternate audio syncing technology](https://www.24-7pressrelease.com/press-release/467193/commontary-receives-patent-for-new-alternate-audio-syncing-technology) Press release Our own announcement of the patent award, kept separate from the reporting above because it is not earned coverage. Writing about this? We are happy to talk about the technology, the patents, or where alternate audio goes next. [Get in touch](https://www.commontary.com/about_us/). --- ## About Us URL: https://www.commontary.com/about_us/ About us We started by making alternate commentary. We ended up building the technology that makes it possible at scale. COMMONTARY was born out of MyTeamCalls LLC, founded by Colin Sibley and Darren Munk with the goal of providing team-focused, professional quality alternative commentary for sports broadcasts. During our beta, broadcasting teams called a season of games for the Dallas Cowboys and San Francisco 49ers, as well as select games of the MLB World Series. Doing it exposed the real problem. Delivering a seamless experience meant listeners had to sync our audio to their video by hand, using a DVR — which almost nobody will do twice. So we set out to build technology that would listen to a video feed and an alternate audio source and sync them automatically. Because it was for live sports, it had to deliver audio as quickly as possible, and it had to keep listening and re-syncing so viewers could pause and rewind freely. The result is COMMONTARY: a double-patented alternate audio and video syncing technology and app platform. Rather than create our own content, we are focused on getting our technology into the hands of media outlets, back-end video streaming engines, and media talent who are interested in engaging with audiences in new and dynamic ways. Our team As classmates in the SDSU Sports MBA Class of 2006, Colin and Darren have known one another for 20 years. Colin Sibley brings a background in partnership/business development and marketing at media companies including Sony PlayStation, NBC Sports and DirecTV. That work has given him extensive contacts across TV networks and digital/streaming content providers, along with relationships with TV and film actors, professional athletes, musicians, celebrities and social media influencers. Colin went to UC Berkeley for his undergraduate education, does animation voiceovers as a side hustle, and lives in Pacific Palisades, CA. Darren Munk has 20+ years of experience developing complex and innovative web and mobile applications, and has handled 99% of the development of COMMONTARY’s MVP app. Darren attended UC San Diego, where he received Honors degrees in Political Science and Economics. He is also an avid trivia player who has appeared on Jeopardy!, Who Wants to Be A Millionaire? and Master Minds. Our technology MyTeamCalls LLC holds “Systems and Methods For Customized Live-Streaming Commentary”, U.S. Patent numbers 10,433,026 and 10,827,231. [More on the patents →](https://www.commontary.com/investors/patents/) Contact us To arrange a demo or to learn more, pick whichever fits: [Media and platform partnerships](https://www.commontary.com/partners/) [Investor enquiries](https://www.commontary.com/investors/) [Creators](https://www.commontary.com/creators/) [Anything else](https://us18.list-manage.com/contact-form?u=1c0ff8eba3eec2875d29878fc&form_id=29a743f81dcbeecefa310dd84b856e67) --- ## Privacy Policy URL: https://www.commontary.com/privacy_policy/ Privacy Policy This Privacy Policy governs the manner in which MyTeamCalls LLC collects, uses, maintains and discloses information collected from users (each, a "User") of the [www.commontary.com](http://www.commontary.com) website ("Site"). This privacy policy applies to the Site and all products and services offered by MyTeamCalls LLC. Personal identification information We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities. Non-personal identification information We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User's means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information. Web browser cookies Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly. How we use collected information MyTeamCalls LLC may collect and use Users personal information for the following purposes: To improve customer service Information you provide helps us respond to your customer service requests and support needs more efficiently. To personalize user experience We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site. To improve our Site We may use feedback you provide to improve our products and services. To send periodic emails We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site. How we protect your information We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site. Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures. Sharing your personal information We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission. Facebook Data Deletion The COMMONTARY mobile application uses a Facebook login app to authenticate our users. We do not save your personal data in our server. If you want to delete your authorization for COMMONTARY's application to use your Facebook account for authentication, you can remove your information/authorization by following these steps: Go to your Facebook Account's "Settings & Privacy". Click "Settings". Click "Security and Login". Look for "Apps and Websites" and you will see all of the apps and websites you have linked with your Facebook account. Search and Click "Commontary" in the search bar. Scroll and click "Remove". Third party websites Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies. Advertising Ads appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers. Compliance with children's online privacy protection act Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our Site from those we actually know are under 13, and no part of our website is structured to attract anyone under 13. Changes to this privacy policy MyTeamCalls LLC has the discretion to update this privacy policy at any time. When we do, we will post a notification on the main page of our Site, and revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications. Your acceptance of these terms By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes. Contacting us If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at: MyTeamCalls LLC 1217 Wilshire Blvd. #3274 Santa Monica, CA 90408 This document was last updated on November 28, 2025. ---