When to Use COMMONTARY
On or for anything that could use an extra voice!
Creators can record their own synced audio content for videos
- Chef podcaster critiques cooking show
- Comedian dissects an over-the-top reality show, or offers humorous commentary on an awards show
Broadcasters/streamers can add viewing segments to programming that might not otherwise be interested in the content
- Entertainment reporter gossips about players while watching a basketball game
Broadcasters can access audiences even when they're watching content from a competitor
- Political correspondent shares insights during a politician interview or debate airing on a rival network
Create Altcasts with Ease
Altcasts have become increasingly popular over the past several years, especially in sports broadcasting. The NFL in particular has been at the forefront of this new trend, with the most famous example being The ManningCast. Alternate NFL broadcasts featuring established IP like SpongeBob and The Simpsons have drawn significant viewership and created social media buzz, garnering the league attention and interest from market segments that don't traditionally watch football in large numbers.
COMMONTARY's technology allows any broadcaster, team, or league to create an unlimited number of Altcasts, all perfectly synced to each viewer's video feed. And the COMMONTARY app allows anyone to generate their own Altcast, bringing in new audiences for existing content as creators and influencers get in the game and bring their followers along.