When to Use COMMONTARY

On or for anything that could use an extra voice!

Sports

Team-specific feeds, former players, superfans, fantasy and betting analysis— the game called the way you want to hear it.

Entertainment

A comedian dissecting an over-the-top reality show, or offering humorous commentary right through an awards show.

News

A political correspondent adding insight during a debate or an interview — even one airing on a rival network.

Language personalization

One broadcast, any number of languages — added by whoever wants to call it, not only by the rights holder.

Creator economy

A chef podcaster critiquing a cooking show. Any creator can record a synced feed over video they don’t own, and bring their audience with them.

Gaming

Watch-alongs, esports casts and playthroughs called by the voices a community already follows.

Education

Lectures, documentaries, and training footage with an instructor talking over the top, without re-cutting the video.

Accessibility

Descriptive audio and alternate commentary for viewers the default broadcast was never built to serve.

Create Alt-casts with Ease

Alt-casts have become increasingly popular over the past several years, especially in sports broadcasting. The NFL in particular has been at the forefront of this new trend, with the most famous example being The ManningCast. Alternate NFL broadcasts featuring established IP like SpongeBob and The Simpsons have drawn significant viewership and created social media buzz, garnering the league attention and interest from market segments that don't traditionally watch football in large numbers.

COMMONTARY's technology allows any broadcaster, team, or league to create an unlimited number of Alt-casts, all perfectly synced to each viewer's video feed. And the COMMONTARY app allows anyone to generate their own Alt-cast, bringing in new audiences for existing content as creators and influencers get in the game and bring their followers along.