For Sports Leagues
One game. Every audience it could have had.
Your broadcast partner sells one call to a general audience. Your fans are not a general audience — they support a team, speak a language, and range from lifelong to brand new.
The format is already proven
The NFL has run this experiment publicly for years. The ManningCast turned a second feed into appointment viewing; the SpongeBob and Simpsons broadcasts reached households that do not otherwise watch football. More recently, NWSL altcasts on Victory+ have been reported to grow viewership rather than divide it.
What has limited the format is not demand. It is that each of those feeds needed its own production and its own distribution path, so leagues get a handful per season instead of many for every game.
What unlimited feeds actually buys you
- A call for every team, every game. Home and away supporters hearing their own broadcasters, off the same video, for every game rather than for a few marquee matchups.
- Every language your fans speak. International growth is usually gated on localization cost. An audio stream is the cheapest localization available and needs no re-cut.
- A way in for new fans. A feed that explains the game as it goes is a different product from one that assumes twenty years of context — and it is the same broadcast.
- Access to creator audiences. The people your younger fans already follow can call your games without you handing over rights or building them a studio.
- Accessibility as standard. Descriptive audio runs on the same mechanism.
It works alongside your rights deals, not around them
Alternate audio does not retransmit the broadcast. Nothing from the original audio is carried, so a COMMONTARY feed is original speech layered on top — which means it can exist without disturbing the exclusivity your broadcast partners paid for.
And because sync is derived from the broadcast audio itself, it works regardless of which partner is carrying the game, in which territory. You are not building a separate integration per rights deal.
Commercially
Every feed carries its own sponsorship and its own breaks. A team-specific call is a team-specific sponsorship; a language feed is a market-specific one. These are inventory lines that do not currently exist, attached to audiences that are easier to define than the general broadcast.
Talk to partnerships.
Tell us what you're working with and we'll come back to you personally — not with a drip campaign.