For Broadcasters & Publishers

Your talent, on every screen — including the ones tuned to someone else.

Your most valuable asset is the people your audience trusts. COMMONTARY lets them reach that audience during any broadcast, not only the ones you hold the rights to.

Reach viewers watching a competitor

When a rival network has the game, the debate, or the awards show, your relationship with the audience goes dark for three hours.

It doesn't have to. Your commentator, your analyst, your correspondent can call the same event, synced to whatever feed the viewer is actually watching — and the viewer stays inside your app while they do it.

Get more out of content you already paid for

Rights are the expensive part, and one commentary track extracts a single audience from them. Additional feeds let the same broadcast serve viewers who would never have chosen the default:

• A tactical, stats-heavy call for the hardcore audience
• A lighter, personality-led call for casual viewers and younger demographics
• An entertainment or celebrity feed that reaches people who do not watch the sport at all
• Team-specific calls for each side’s supporters

Each one is an audience segment and an inventory line that does not exist today, at a marginal production cost close to a microphone and a person.

Sponsorship that stands on its own

Alternate streams carry their own breaks, which means presenting sponsors, segment sponsors and reads that belong to that feed rather than being inherited from the main broadcast. Smaller, better-defined audiences are frequently easier to sell, not harder.

What it costs you operationally

Close to nothing. Sync is derived from the broadcast audio itself, so there is no timecode to expose, no change to your encoding or delivery chain, and no engineering dependency between your pipeline and ours. The technology can be embedded in your existing app or white-labelled.

How the sync works →