For Streaming Platforms

A differentiator that does not touch your pipeline.

Altcasts, multiview, and watch parties are on everyone’s roadmap. COMMONTARY is the solution that does not require you to re-engineer delivery to ship it.

Engagement, then retention

Choosing a voice is an act of commitment. A viewer who has picked a feed watches longer, leaves less, and has a reason to come back for the next event that is specific to your platform rather than to the content.

It also gives you something to program against between marquee events: the same library, with different voices, is another reason for consumers to open your app.

Integration is genuinely shallow

• Sync is derived by fingerprinting broadcast audio, not by consuming a timecode you have to expose
• No change to encoding, packaging, DRM, or CDN behaviour
• No hard coupling between your delivery chain and ours — if our service is down, your video is unaffected
• Works whether the viewer is watching in your app or on a television across the room
• Available embedded in your app, alongside it, or fully white-labelled

Open the door to creators without opening your rights

Creator ecosystems are the growth story every platform wants and the rights nightmare every platform fears. Alternate audio threads that needle: creators contribute original speech over content you continue to control, with no retransmission of your stream and no re-licensing.

You decide who gets a feed, how discovery works, and how revenue is shared.

New inventory, new tiers

• Sponsorship and ad breaks native to each alternate stream
• Premium or subscriber-only feeds as a tier differentiator
• Additional languages without a second encode or a separate distribution path
• Descriptive audio for accessibility via the same mechanism

How the sync works →