Media & Platforms
The audio layer for content you already own.
COMMONTARY adds an unlimited number of synchronized alternate audio streams to your existing video — without changing how that video is produced, encoded, or delivered.
- More time on your content
- A viewer who picks a voice has chosen to stay. Alternate feeds give people a reason to watch the whole thing rather than the highlights, or to watch the same content multiple times with different voices added.
- Audiences you do not currently reach
- The same game, called by someone a different demographic already follows, is effectively a different program at no additional production cost.
- Inventory that does not exist yet
- Every alternate stream can carry its own ad breaks and its own sponsorship, sold separately from the main broadcast.
- Localization without a re-cut
- Additional languages are additional audio streams. No second encode, no separate distribution path.
- Accessibility on the same rails
- Descriptive audio is the same technical problem as alternate commentary, and the same mechanism solves it.
- Nothing changes upstream
- Sync works by listening to the broadcast audio, so your encoding and delivery pipeline stays exactly as it is.
How integration actually works
The COMMONTARY algorithm identifies where a viewer is in a broadcast using audio fingerprinting, then delivers the alternate stream aligned to that moment.
Because sync comes from the audio rather than from a timecode you have to expose, there is no requirement to open up your stream, share keys, or alter your delivery chain. It can be embedded in your own app, run alongside it, or white-labelled entirely.
The rights question
Alternate audio does not retransmit your broadcast. Nothing from your audio is rebroadcast, so a commentary stream is original speech — nearer to a live thread of posts about your content than to a competing carriage of it.
More importantly: COMMONTARY is built to work with rights holders. If alternate audio is going to exist around your content either way, COMMONTARY delivers it in a platform where you control the talent, carry the inventory, and keep the audience.
Start with your case
- For broadcasters and publishers — reach viewers watching someone else’s feed
- For streaming platforms — engagement and retention without a pipeline change
- For sports leagues — team-specific, multilingual, and next-generation feeds
- For creators — bring your audience to any broadcast
Talk to partnerships.
Tell us what you're working with and we'll come back to you personally — not with a drip campaign.