About us
We started by making alternate commentary. We ended up building the technology that makes it possible at scale.
Colin Sibley and Darren Munk first met during the inaugural cohort of San Diego State University's Sports MBA program and have known each other for over 20 years.
COMMONTARY was born out of MyTeamCalls LLC, founded by Colin and Darren with the goal of providing team-focused, professional quality alternative commentary for sports broadcasts. During our beta, broadcasting teams called a season of games for the Dallas Cowboys and San Francisco 49ers, as well as select games of the MLB World Series.
Doing it exposed the real problem. Delivering a seamless experience meant listeners had to sync our audio to their video by hand, using a DVR — which almost nobody will do twice. So we set out to build technology that would listen to a video feed and an alternate audio source and sync them automatically. Because it was for live sports, it had to deliver audio as quickly as possible, and it had to allow for re-syncing so viewers could pause and rewind freely.
The result is COMMONTARY: a double-patented alternate audio and video syncing technology and app platform. Rather than create our own content, we are focused on getting our technology into the hands of media outlets, back-end video streaming engines, and media talent who are interested in engaging with audiences in new and dynamic ways.
Our team
Colin Sibley brings a background in partnership/business development and marketing at media companies including Sony PlayStation, NBC Sports and DirecTV. That work has given him extensive contacts across TV networks and digital/streaming content providers, along with relationships with TV and film actors, professional athletes, musicians, celebrities and social media influencers. Colin went to UC Berkeley for his undergraduate education, does animation voiceovers as a side hustle (or did, until AI destroyed it), and lives in Pacific Palisades, CA.
Darren Munk has 20+ years of experience developing complex and innovative web and mobile applications, and has handled 99% of the development of COMMONTARY’s MVP app. Darren attended UC San Diego, where he received Honors degrees in Political Science and Economics. He is also an avid trivia player who has appeared on Jeopardy!, Who Wants to Be A Millionaire? and Master Minds. Darren is a long-time member of the Society for American Baseball Research, and served as the organization's webmaster in the early 2000s.
Bob Gruters is a media, marketing, and business development executive with a proven track record of launching innovative revenue products and accelerating growth for leading media and technology companies, including Meta, Univision, JCDecaux, REVOLT, Digital Trends, ReachTV, and Loop TV. Throughout his career, he has built strategic partnerships, transformed commercial organizations, and developed scalable advertising, commerce, and audience engagement solutions that generate measurable business results. At COMMONTARY, Bob advises on go-to-market strategy, strategic partnerships, investor development, and commercial innovation, helping position the company at the forefront of personalized audio and next-generation media experiences.
Our technology
MyTeamCalls LLC holds “Systems and Methods For Customized Live-Streaming Commentary”, U.S. Patent numbers 10,433,026 and 10,827,231. More on the patents
Contact us
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