Investors
The Problem: Every stream ships with only one audio track.
Video has become infinitely personalized. Audio has not. COMMONTARY is patented technology that lets an unlimited number of alternate audio streams ride along with any broadcast — perfectly synced to each individual viewer’s feed, without touching the original stream.
The insight
Alt-casting already works. The ManningCast, ESPN’s Megacast, Amazon’s Scout’s Feed, the SpongeBob and Simpsons NFL broadcasts — every one of them proved that the same video with different voices reaches an audience the original never could.
But each of those took a production truck, a rights negotiation and a dedicated distribution path. They exist because a network decided one was worth building. That's why there are dozens of alt-casts rather than thousands.
COMMONTARY removes the production and distribution cost from the equation. If adding a voice to a broadcast costs roughly nothing, the number of them stops being a programming decision and starts being a market.
The technology
The COMMONTARY algorithm listens to whatever video a viewer is already watching, identifies its position using audio fingerprinting, and delivers the alternate audio stream aligned to that exact moment.
Three properties matter for adoption:
- No access to the source stream is required. There is no integration burden on the broadcaster and no dependency on their pipeline.
- It is indifferent to how the viewer is watching. Cable, streaming app, or a TV across the room — the sync works off the audio itself.
- It scales to any number of parallel streams. One broadcast can carry one alternate feed or ten thousand at effectively the same marginal cost.
It is protected by two granted U.S. patents. Patents & IP
Two ways to market
COMMONTARY is both a consumer product and a licensable piece of infrastructure, and the two reinforce each other.
- B2C — the COMMONTARY app. Currently in beta on iOS. Anyone can listen to an alternate feed, or record one of their own. This is where the network effect lives: creators bring audiences, audiences attract creators.
- B2B — licensing and white-label. The syncing technology drops into an existing app, streaming platform, or website, without changing how video is delivered. Broadcasters, platforms, and leagues get alt-casting as a feature rather than a production line.
How it makes money
- Commercial and sponsored breaks inside the audio streams themselves — inventory that does not exist today
- In-app advertising
- Subscription and on-demand fees for premium feeds
- Licensing and white-label fees from platforms and rights holders
- Revenue share on creator monetization
The rights question
Alternate audio does not rebroadcast the original. As long as audio from the source video is not retransmitted, commentary is original speech — closer to a live thread of posts about a game than to a competing broadcast of it, and protected as opinion. User-created audio is the creator’s own property.
More to the point, the business is not built on working around rights holders. It is built on giving them something they want: more audiences for content they already own.
Where we are
- Two granted U.S. patents
- iOS app built and in beta
- Market validated from the MyTeamCalls era: broadcast teams called a full season for the Dallas Cowboys and the San Francisco 49ers, plus select games of the MLB World Series
- Founding team out of media, partnerships and product — who we are
The market landscape
COMMONTARY sits where five growing markets overlap:
Creator economy
$1.35T
Projected market size, 2033
- 2025
-
$252B
- 2026
-
$310B
- 2033
-
$1.35T
23.3% CAGR. Creators are becoming the next generation of media companies.
Source: Grand View Research, 2026
Podcast economy
$9.2B
Global revenue, 2025
- 2024
-
$7.5B
- 2025
-
$9.2B
Video now drives 41% of US podcast ad revenue, up from 28% in 2024. Audio is becoming a video business.
Streaming
$158B
US market by 2030
- 2025
-
$113B
- 2030
-
$158B
Streaming keeps getting more interactive, more personalized and more commerce-enabled.
Sports betting
$31.1B
US revenue, 2025
- 2021
-
$9.7B
- 2025
-
$31.1B
Nearly 4× in four years, demonstrating that live sports now come with a phone in hand.
Creator advertising
$44B
US ad spend, 2026
- 2021
-
$13.9B
- 2024
-
$29.5B
- 2026
-
$44B
Growing four times faster than the media industry overall, with AI reshaping discovery and recommendation.
Why this moment
Second-screen viewing is now the default, creators have become broadcasters, and audiences have fragmented past the point where one commentary track can serve them. The case, with sources, is on its own page.
Why COMMONTARY wins
- Patented. Two granted U.S. patents cover synchronizing alternate audio to a live broadcast without access to the source stream. That is the hard part of the problem, and solving it without an integration is what lets the product work against whatever screen a viewer is already watching.
- First mover. Alt-casting today exists only where a network decided a particular show was worth building — a production truck, a rights conversation, and a distribution path per feed. No one has built the layer that makes it scalable. The demand is already visible in the market; what's missing is the infrastructure.
- Platform, not a product. The sync layer is indifferent to what it is applied to: sports, news, awards shows, film, podcasts, lectures — anything with a soundtrack. Each new category is a distribution question rather than an engineering one, so the same build serves all of them.
- Enterprise ready. The same technology licenses into a broadcaster’s or platform’s existing app without changing encoding, packaging, DRM or delivery. That makes the B2B conversation about adding a feature, not running a migration, and it puts contracted revenue alongside consumer growth.
- Network effects. Creators bring their audiences; audiences make the platform worth creating for. The value of any single broadcast rises with the number of feeds added to it, and a roster of creators and the followings they arrive with is the one asset a competitor cannot copy or buy quickly.
- AI-enabled future. Because the alternate audio is a separate stream from the outset, AI applies to it directly: real-time translation, assisted and synthetic commentary, and personalized feed selection are all natural extensions of a layer that already exists.
- Multiple revenue models. In-stream sponsorship, in-app advertising, subscription and on-demand fees, licensing and white-label deals, and creator revenue share — across both B2C and B2B, so the business does not depend on any single one of them.
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