Investors

The Problem: Every stream ships with only one audio track.

Video has become infinitely personalized. Audio has not. COMMONTARY is patented technology that lets an unlimited number of alternate audio streams ride along with any broadcast — perfectly synced to each individual viewer’s feed, without touching the original stream.

The insight

Altcasting already works. The ManningCast, ESPN’s Megacast, Amazon’s Scout’s Feed, the SpongeBob and Simpsons NFL broadcasts — every one of them proved that the same video with different voices reaches an audience the original never could.

But each of those took a production truck, a rights negotiation and a dedicated distribution path. They exist because a network decided one was worth building. That's why there are dozens of altcasts rather than thousands.

COMMONTARY removes the production and distribution cost from the equation. If adding a voice to a broadcast costs roughly nothing, the number of them stops being a programming decision and starts being a market.

The technology

The COMMONTARY algorithm listens to whatever video a viewer is already watching, identifies its position using audio fingerprinting, and delivers the alternate audio stream aligned to that exact moment.

Three properties matter for adoption:

• No access to the source stream is required. There is no integration burden on the broadcaster and no dependency on their pipeline.
• It is indifferent to how the viewer is watching. Cable, streaming app, or a TV across the room — the sync works off the audio itself.
• It scales to any number of parallel streams. One broadcast can carry one alternate feed or ten thousand at effectively the same marginal cost.

It is protected by two granted U.S. patents. Patents & IP →

Two ways to market

COMMONTARY is both a consumer product and a licensable piece of infrastructure, and the two reinforce each other.

• B2C — the COMMONTARY app. Currently in beta on iOS. Anyone can listen to an alternate feed, or record one of their own. This is where the network effect lives: creators bring audiences, audiences attract creators.
• B2B — licensing and white-label. The syncing technology drops into an existing app, streaming platform, or website, without changing how video is delivered. Broadcasters, platforms, and leagues get altcasting as a feature rather than a production line.

See the partner case →

How it makes money

• Commercial and sponsored breaks inside the audio streams themselves — inventory that does not exist today
• In-app advertising
• Subscription and on-demand fees for premium feeds
• Licensing and white-label fees from platforms and rights holders
• Revenue share on creator monetization

The rights question

Alternate audio does not rebroadcast the original. As long as audio from the source video is not retransmitted, commentary is original speech — closer to a live thread of posts about a game than to a competing broadcast of it, and protected as opinion. User-created audio is the creator’s own property.

More to the point, the business is not built on working around rights holders. It is built on giving them something they want: more audiences for content they already own.

Where we are

• Two granted U.S. patents
• iOS app built and in beta
• Market validated from the MyTeamCalls era: broadcast teams called a full season for the Dallas Cowboys and the San Francisco 49ers, plus select games of the MLB World Series
• Founding team out of media, partnerships and product — who we are

Why this moment

Second-screen viewing is now the default, creators have become broadcasters, and audiences have fragmented past the point where one commentary track can serve them. The case, with sources, is on its own page.

Why now →