Investors
Why now
While we've been patenting the COMMONTARY technology and creating our app, the market has demonstrated that there's a real need for it. Four things that were not true when we started are now all true at once:
- Watching with a second screen is now the default
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Viewers already have a phone in hand while the TV is on. COMMONTARY does not have to create a new behavior or win a new device — it has to give an existing habit something better to do.
~2 in 3
US viewers expected to watch TV with a second screen in 2026. MNTN Research, 2026
- Audiences pay attention to talk, not just pictures
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A decade of podcast growth trained a very large audience to choose their content by who is talking. That is precisely the choice COMMONTARY puts on top of video.
>$3B
Projected US podcast ad spend in 2026, after roughly 18% growth the prior year. IAB
- Altcasts demonstrably grow audiences
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This is no longer a thesis that needs defending. Leagues and platforms are running alternate feeds and reporting that they add viewers rather than split them. The constraint is production cost, which is the constraint COMMONTARY removes.
Proven
NWSL altcasts on Victory+ delivering measurable viewership growth. Cord Cutters News, 2026
- Creators have become broadcasters
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Independent creators now cover the same events as networks, in parallel, and hold their own audiences while doing it. They have the audience and the voice; what they lack is a legal, synchronized way to sit on top of the broadcast itself.
Parallel
Streaming creators built a parallel broadcast operation at the 2026 World Cup. Digiday, 2026
COMMONTARY Solves Fragmentation
Rights have scattered across a dozen services, and the audience for any single broadcast is smaller and more specific than it used to be. For a network, that is a problem (one that COMMONTARY solves). For a layer that sits on top of any broadcast regardless of who carries it, it is our value proposition: the more fragmented the video, the more valuable a common audio layer becomes.
Altcasts, multiview and watch parties now appear as roadmap priorities in sports streaming rather than as experiments (see Viaccess-Orca, 2026). Platforms are actively looking for what COMMONTARY sells.
And two more, close behind
- Multilingual demand. A second audio stream is the cheapest localization a rights holder can buy, and it does not require re-cutting anything.
- Accessibility. Descriptive audio is the same technical problem as alternate commentary, solved by the same mechanism.
What that adds up to
The behavior exists, the audience is trained, the format is proven, and the platforms are asking for it. What has been missing is a way to do it at scale without a production truck per feed. That's the gap COMMONTARY is ready to fill.
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